The more I understand about patriarchy and its many functions and manifestations in society, ads like this no longer seem to be much of a surprise.
The fact that even boys are included in this imagery is even more surprising to me. Yes, I understand misogyny plays a role in the sexualization of women, especially younger women in public media. That's also nothing new. But boys too. Really.
Aside from the latent homosexual rape theme, the ad seems to try and make analogous sex-slavery with the hold that a smoking habit takes on a person. Which is in a way making light of a very serious issue that cannot be viewed in a comical way no matter what the weather.
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