Wednesday, November 18, 2009

Video Phone featuring Lady Gaga

Okay, I am neither excited nor roused into hysterics after seeing this. It's quintessential Beyonce with a brand new weapon - Lady Gaga. It's really nothing new here. In fact, right away it is clear that Hype Williams is the director. We've seen similar products from him namely the "Check on It" video and the "Gold Digger" and "Digital Girl" videos both similar in nature. Now the same oversexed, video vixen image is used this time with leading artist and guest star instead.

I am left disappointed. It's not all that creative. A mere repetition of old styles of choreography and filming. It's getting a tad bit boring. When things become redundant, some of the more observant ones lose interest. After this, highly unimaginative effort, I am starting to lose interest in Lady Gaga, the same way I lost it long ago with repetitive Beyonce and her crew of formulaic design and image team members.

All I'm saying is that for a song so nuanced with such a brilliant instrumental from Shondra "Mr Bangladesh" Crawford, they could have and should have taken this video to the extreme. Blow people's minds. Instead they chose to re-work vintage Beyonce and take on a tired-of-thinking-up-fresh-ideas-like-I-did-in-the-late-nineties Hype Williams to do the same old same old and bore us once more.

Well, on the bright side of things - at least the video is not in black and white!

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